Penrith Networking Group Explore Why Some Businesses Fail and Others Succeed

Updated: Jul 22, 2020

Start-up businesses often provide solutions for problems people don’t have. They fail to test their assumptions and hypotheses.

These remarks formed part of the keynote opening by John Groarke at Tuesday's Local Area Marketing & Networking Group – Penrith, business owners meeting.

John, known as Australia’s “Mentor to Consultants, is Principal of JEGMC (Management Consulting) and a mentor with the SBMS-Small Business Mentoring Service (SBMS).

He said we learn from everything that we do. Occasionally, things fail. “But don’t give up.” His keynote was part of the Group’s Knowledge Program - Business Sustainability & Profitability series, on Lessons from Start-ups – Why many fail and others succeed.

Group members were guided through a series of the top four “quick Impact” techniques to ensure they were on the right track: 1. Stakeholder Ecosystem interviews - speak to people.

2. Proposition Canvas - Hone the Value Proposition.

3. Business Model Canvas - Model the Enterprise.

4. The Gaddie & Groarkey elevator pitches – succinctly deliver your business description.


Julie Vee, Owner of Exuberence, is a clinical hypnotherapist and Conscious Mindset Coach. Her INSIGHT discussed why emotional health is as important as physical health.

“When emotional health is knocked off Balance, we struggle. It's not a sign of weakness – it hijacks the mind and body,” she said.

“Stress, anxiety, depression and low self-esteem are all signs that emotional health is not good.” Julie said that hypnosis can help you create a calmer, relaxed, more resilient future and is a natural way to upgrade how you think. E:

iSecurityGuru, Terence Kam, is the author of Digital Security and Privacy for Dummies – now in its third edition boasting everything businesses need to know about internet security – explained in layman’s terms.

His INSIGHT revealed that 40 per cent of websites that get hacked are small to medium sites. “A study shows more than 70 per cent of WordPress sites are vulnerable to attacks,” he said.

Terence described a range of solutions including updating CMS, monitoring plugins and a host of useful security tips that can protect your website assets. E:

Group Organiser, Local Area Marketing's Chief Marketing Officer, Joe Kowalewski, introduced members to the Business Opportunities Accelerator Program, run in conjunction with two universities that can help them to identify new business growth opportunities emerging from the pandemic. The program is cost-free.


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