Advice and insights into 2021 pandemic business planning launched the New Year agenda for Local Area Marketing & Networking Group members.
The special event was part of the Group’s Business Health Insulation Program helping members to Successfully Transition Covid-19 Impacts into the Future.
It began with Management Consultant, John Groarke, getting people into the right mindset by re-visiting their business Purpose, Mission and Core Values.
He explained the importance of re-assessing each in a disruptive business environment. Each was illustrated with examples from his own company, JEGMC; along with international brands including Nike, The Walt Disney Company and Harley Davidson.
Attendees had the opportunity to create or submit their own for critique to ensure it suited their business.
John is the principal of JEGMC (Management Consulting) and Senior Partner in Find A Consultant. He is known as Australia’s “Mentor to Consultants.”
Western Sydney Business Centre Advisor, Graham Fitzpatrick, provided the Business Plan essentials including structure and tips covering everything from business goals, SWOT analysis and budgeting to customer focus, employee involvement and emergency preparation.
Graham has helped hundreds of Western Sydney SMEs over the years. He has a strong print and radio advertising background and specialises in sales, marketing, advertising and business planning.
Group Chief Marketing Officer, Joe Kowalewski, wrapped the session discussing the importance of having a detailed Continuity Plan in your Business Plan.
He discussed the key inclusions that would prepare business for a variety of threats, not just a pandemic. These included, fire, floods, storms, drought, earthquakes and heatwaves.
All attendees were provided with templates and easy to follow instructions to customise their own Continuity Plan. The templates are part of a 40-page toolkit, “Prepare for the Unexpected,” recently released by the NSW Minister for Finance and Small Business, Damien Tudehope.