• Joe Kowalewski, Chief Marketing Officer

Uni project launch + should you 'fake it before you make it' & insights into website opt


A Western Sydney University project launch, 'fake it before you make it' discussion and an INSIGHT into how networking built a national property investment company were highlights of Thursday's Local Area Marketing & Networking - Norwest business networking event.

The event also featured a keynote on business insurances and an INSIGHT on getting the most out of your website.

Philip Watson, National Business Development Manager, Insurance Made Easy (IME), explained the differences between Professional Indemnity & Public Liability insurance including the circumstances in which claims can be made.

He also defined 'negligence' and 'retrospectivity' – where work or advice provided in previous years can still be actionable – a circumstance many owners were unfamiliar with.

Ralph Rintoule, Managing Director, Citrine Developments & Marketing Group of Companies presented an INSIGHT into how he began his career as a plumber.

This evolved into a 40-year building industry career that led to him becoming a leading Australia-wide property investor heading a group of support companies formed through his networking activities.

Getting the best out of your website components, end user experience and increasing your ranking in search engines was the focus of an INSIGHT by Nathan Maybo Broadbridge, Partner - Polar Web Design.

New member Ali Pearson, Programs Co-ordinator, Practera, was a special presenter outlining a program in partnership with Western Sydney University.

The program can provide start-up and small business owners with a team of multidisciplinary international students to undertake a 3-week consulting project.

For example, competitor analysis or market development research. (Watch for our announcement on this project shortly).

A lively discussion on the merits of ‘faking it to you make it" or ‘being authentic’ in business led by Local Area Marketing Chief Marketing Officer, Joe Kowalewski completed the morning networking program.

The next Norwest Networking meeting is Thursday 9 May. Bookings and info.

Check out the local Area Marketing & Networking - Parramatta event coming on Wednesday 17 April.

#Networking #NewBusinesses #BusinesstoBusiness #Marketing #localAreaMarketingNetworking

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