• Local Area Marketing

Customer Service Statistics to Shock You into Action


It's truly amazing that many business owners still don't understand the importance of good customer service.

Providing a good customer experience can increase profit and save costs. Ask yourself would you accept shoddy service from someone you dealt with?

Here are some statistics from reputable sources around the world that may help you to focus on this very important aspect of business.

  1. Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer service – Accenture global customer satisfaction report.

  2. A customer is 4 times more likely to defect to a competitor if the problem is service-related than price- or product-related – Bain & Company.

  3. The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.

  4. For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.

  5. A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.

  6. 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1Financial Training services.

  7. A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.

  8. Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.

  9. 70% of buying experiences are based on how the customer feels they are being treated – McKinsey.

  10. 55% of customers would pay extra to guarantee a better service – Defaqto research.

  11. Customers who rate you 5 on a scale from 1 to 5 are six times more likely to buy from you again, compared to ‘only’ giving you a score of 4.8. – TeleFaction data research.

  12. It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner.

  13. A 5% reduction in the customer defection rate can increase profits by 5 – 95% – Bain & Company.

  14. It costs 6–7 times more to acquire a new customer than retain an existing one – Bain & Company.

  15. eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers – McKinsey.

Talk to Local Area Marketing about ways in which you can improve customer service. 0404 767 482.

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