Adapting a Business to do Things Differently and Prosper
Former Lonely Planet executive and digital transformation and change expert, Gus Balbontin, will lead a forum in Sydney next week focused on how business can manage change and survive.
As the former Executive Director and Chief Technology Officer of Lonely Planet, Mr Balbontin (pictured right) was responsible for helping the business transition from print to digital.
Business Forum 2017, a two-day forum, is being run by Chartered Accountants Australia and New Zealand (CA ANZ) at the International Convention Centre over 5-6 June before moving on to Auckland, New Zealand 8-9 June.
“Kodak sold film and they missed Instagram," Mr Balbntin said.
"They should have come up with Instagram. Kodak’s aim should have been to capture life and share life, not sell film,"
CA ANZ’s Head of Education, Jeana Abbott, said the forum was about showing businesses how they can harness the power of purpose to differentiate their business.
“As part of that, we’re focusing on the future. Our experts will lead discussion on maintaining your purpose, while managing emerging issues and technology," she said.
“It’s about overcoming challenges, reshaping your understanding of problems and solutions, and how you go about fixing those problems.
“Technology is changing the way we do business and it’s vital to be flexible and know how to adapt in a changing landscape.
“It’s something all organisations are dealing with, including CA ANZ.'