Small businesses are being encouraged to sign up for the Greater Western Sydney Business Booster to showcase their products and services during October’s NSW Small Business Month. The day-long event has been strategically positioned in Blacktown, considered the geographic heart of the region, to attract business owners from the adjoining 12 local government areas that comprise the Greater Western Sydney region. Blacktown City Council has agreed to host the event at Blacktown

Facebook might have gone through some upheaval over the past 12 months and you may love it or hate it, but you can't ignore it if you are serious about promoting your business. Why? Because it is and will remain for the foreseeable future one of the most useful and accessible platforms for anyone in business – regardless of your business size. Yet ever month I meet dozens of business owners and I am amazed at how many are not using Facebook, or are using it, but poorly and th

So, you have a business plan (hopefully), are reasonably confident about your target market, have sussed out the competition, developed your point of difference or unique selling proposition and need to begin marketing. But how? Budget is always a consideration. Never feel bad or disadvantaged about not having enough budget. No one ever has enough money for marketing budgets. As your business grows, you can look to having a marketing budget tied to your growth percentage. For

The 2017 Sensis Social Media Report released today shows a growing divide between the number of businesses and consumers using social media.* There is no holding back consumer usage which is almost universal among 18-29 year olds at 99 per cent and jumps in the 30-39 age group (up 14 points to 96 per cent) and the 40-49 age group (up 16 points to 86 per cent). The Report surveyed 1,100 local companies and 800 consumers. It found that while customers are becoming more and more