Women entrepreneurs in Greater Western Sydney have until midnight tonight to register in a new project to help expand their businesses, improve their personal and business skills and potentially win one of two $4,000 business service packages. The INSPIRING BUSINESS GROWTH project aims to help women entrepreneurs who have operated their business for at least 12 months to "go to the next level". It combines coaching and mentoring in key business areas with key business netwo

Despite the increase in digital connectedness, a new study by CWT has found businesses benefit most from face-to-face meetings over their virtual counterparts. The survey of over 1100 business owners and executives found three in four prefer meeting face-to-face to using technology-enabled communications such as video-conferencing. Of those, nearly one in four (23 per cent) said this is because it helps them build stronger, more meaningful relationships, 17 per cent said they

Local Area Marketing & Networking - Parramatta welcomed five new members to its October meeting on Thursday. The meeting had a strong ma

Search for advice on “how to pitch your company” and you’ll be confronted with more than 8 million results. The recommendations will run the full gamut: everything from brainstorming “vivid” adjectives that describe your business to compiling background research on investors. Whether you’re selling your business story to future partners and investors or the very customers you want to use your service, it can be difficult to know which parts of your sprawling business plan to

When you’re just starting out in business, one of your first challenges will be to convince prospective customers you know your stuff. But when you don’t have years of experience and happy customers to point to, how do you establish yourself as credible, and trustworthy? Here are just a few ways that you can show even your very first customer that you are a true professional. First impressions count You only get one chance to make a first impression, so make it count. Your cl

You’ve made a mistake. Your systems are offline, or a promise you made to shoppers wasn’t delivered. Perhaps customers are complaining about an ad you had passed through countless focus groups, or your startup is facing backlash for something nobody could have seen coming. It feels bad, and academics and entrepreneurs both agree that it should. The question is, what to do next? How do you move forward in the age of endless online commentary? As academics from the Wharton and

It's truly amazing that many business owners still don't understand the importance of good customer service. Providing a good customer experience can increase profit and save costs. Ask yourself would you accept shoddy service from someone you dealt with? Here are some statistics from reputable sources around the world that may help you to focus on this very important aspect of business. Price is not the main reason for customer churn, it is actually due to the overall poor q