Small businesses are joining forces to stage the Greater Western Sydney Business Booster - a showcase of products and services - during NSW

'Inclusiveness and success' best described yesterday's Local Area Marketing & Networking - Parramatta business owners meetin

At the Good Food & Wine Show this weekend you can enjoy a fun day out with friends discovering new foods, wines and the latest products - and we have tickets to giveaway that will get you in! To be in the running to win a ticket just complete the broken phrase N . tr . cr . ft c . . kw . re (see graphic below) and send your answer to us (events@localareamktg.com.au) by 2pm Thursday 20 June. Our ticket giveaway is run in conjunction with Nutricraft Cookware. Nutricraft was a g

A vision for Blacktown’s future as a centre for academic and medical excellence was the focus of September’s Greater Blacktown Business Chamber (GBBC) Business After Five networking meeting on Thursday. It was hosted at Blacktown Hospital on behalf of Blacktown and Mt Druitt Hospital. Guest speaker, former NSW Premier and Member for Toongabbie, The Hon Nathan Rees, gave an update on two projects spearheading the developments aimed at providing international standard training,

Check out our photo coverage of the 2018 Western Sydney Small Business Expo!

Greater Western Sydney small businesses employing less than 19 people now have access to free training across key business areas. The training will be made available online through TAFE. Modules can be completed at the participants own pace and at times to best suit their availability. They will be complemented by live tutorials with trainers and fellow participants. This will allow small business owners and employees to collaborate and seek feedback on business ideas, challe

Local business owners are being encouraged to attend a free briefing in Penrith on protecting their business from ransomware cyber attacks. The briefing will be held by the Penrith Small Business Owners Network in conjunction with Local Area Marketing on Tuesday 17 October 2017. Co-ordinator of the Penrith Small Business Owners Network, Brendan Harrison, said ransomware had become the biggest threat to small and new business owners in an increasingly aggressive cyber security

An online single point of contact for Greater Western Sydney's start-up and small businesses looking for networking opportunities, community events and workshops is now "live". The Small Business & Start-up Events Calendar is an initiative of Local Area Marketing in response to a survey it undertook. The survey asked Start-up and SME business owners to identify the most important resources that could benefit their business objectives. Local Area Marketing's Chief Marketing Of

Trending information needs coming from Local Area Marketing's Start-up/SME News Service Survey show a strong demand for start-up business case studies - good and bad. In response we have tracked down Carol Haffke's ill-fitting shoe story that led her down the pathway to small business success. (The survey is open until the end of July. You can participate here.) Carol worked as a newspaper journalist in Queensland, Namibia and in Portugal. She then moved into the world of pub

In the world of pitching and promoting, there are some 'buzzwords' you should avoid since they have long lost their real meaning and can turn an audience away from your message. These overused words are well-known are often appear on LinkedIn profiles. So that you don't make the same mistakes, here are the buzzwords as identified by bestselling author and startup coach Bob Dorf. 1. Best Apart from the exception of search engine giant Google, Dorf believes no startup should us

Aldi's success in winning an international wine award with a $10 rosé highlights five lessons every SME should learn from. The retailer's UK operation won the International Wine Challenge when the Exquisite Collection Cotes de Provence Rosé 2016 was crowned the best value bottle in the world (although it's not yet available in Australian stores). While local Aldi operations focus on store refits and an improvement of the “fresh food” offerings in stores, marketing and retail