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Free small business webinars on cyber security
Local Area Marketing
  • Aug 8, 2017
  • 2 min

Free small business webinars on cyber security

As businesses rely more on digital technology, they increasingly expose themselves to disruptive cyber attacks, so prevention is rapidly becoming a major issue for business, particularly small businesses, who often lack the knowledge and skills to protect themselves. In response, the Federal Government's Department of Industry, Innovation and Science is running a series of free monthly webinars for business owners. Each 60 minute lunchtime webinar focuses on a different aspec
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Cyber security a growing issue for small business
Local Area Marketing
  • Aug 6, 2017
  • 2 min

Cyber security a growing issue for small business

Cyber crime is here to stay and small businesses need to be prepared and alert. That was the message from Australian Small Business and Family Enterprise Ombudsman, Kate Carnell, to the 2017 Security Exhibition and Conference in Sydney recently. Ms Carnell said criminals have been targeting small business operators since commerce began. “What’s changed over the centuries isn’t the act of crime, but how it’s committed,” she said. “A burglar is just as likely to break into a co
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Growing your website with keywords
Luke Chaffey - SEO Blog
  • Jul 5, 2017
  • 3 min

Growing your website with keywords

Keywords are a very important component of digital marketing as using the right keywords on your website help your customers find you. Unfortunately, many businesses take this practice too far and end up with keyword stuffing – which is a huge turn off for visitors and can even get your site blacklisted in Google. At the end of the day, keywords are one tool in your marketing arsenal, but remember that your primary objective is to deliver relevant, captivating content for you
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Another business scam: One in four hit by fake Origin Energy bill malware attack
Local Area Marketing
  • Jun 22, 2017
  • 2 min

Another business scam: One in four hit by fake Origin Energy bill malware attack

Hot on the heels of yesterday's news on fake MYOB invoices, comes news that an estimated one in four Australian businesses have just been hit by a massive malware attack disguised as an Origin Energy electricity bill. The authentic looking bills have a prominent "View bill" link that, when clicked, goes to a website which downloads a compressed file containing malware. If opened, software in the file installs itself on the computer and logs users’ data and keystrokes in an at
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Businesses Lost an Average $10,000 to Scams in 2016
Local Area Marketing
  • Jun 2, 2017
  • 3 min

Businesses Lost an Average $10,000 to Scams in 2016

Nearly 6000 businesses reported being targeted by scams in 2016 according to the Australian Competition and Consumer Commission’s Targeting Scams report, with losses totalling around $3.8 million, an increase of almost 31 per cent. The highest losses were to computer hacking, fake investment schemes and buying and selling scams, according to reports made to Scamwatch over the past year. “As recent events with the WannaCry ransomware scam demonstrates, businesses can be just a
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Ransomware - the Threat & How to Stop It
Local Area Marketing
  • May 17, 2017
  • 1 min

Ransomware - the Threat & How to Stop It

There's lot of talk about ransomware at the moment, but how does it work and do you really need protection? Well, in brief, it's one of the most malicious forms of cyber-attack you can experience and, yes, you definitely need stronger 'policing' of your computer network than your regular anti-virus protection. Ransomware infects a computer and restricts users’ access to it until a 'ransom' is paid to unlock it. Ransomware variants have been around for several years but have b
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